Case Miners ¿Reality Show?

The case of the miners was a fact full of emotions. First, sadness and disappointment that there are certain works that put in constant risk the life of the persons and that there is no legislation that protects them and if it is that there is this one it is not fulfilled on the part of the employers.

Second, happiness and hope that in spite of the difficulties, 33 miners are alive and nice.

But the problem is when these facts are used politically and the negligences are converted more " reality show " that an occasion to think about of safety in the work and of the responsibilities that must exist.

The case of the miners served so much of political propaganda in case of the figure of the Secretary Golbourne who reached great popularity, since of strategy of advertising for several companies. At only hours that there was emerging from 700 meters of depth the first test of life of the workers, already some brands were throwing campaigns of support " being hung " of the news. From insertions to complete page in the diaries, to messages in the social networks and even "enterprising" that created allusive products.

In the press, Falabella published " a greeting hope for 33 miners and his families ", while La Caja Los Heroes emphasized his slogan " now more than never, above the desires of living ", refiriéndose to the miners. More Pizza while it organized two contests for his followers in the social networks in honor to the milestone, and Sushi House promised for Twitter a free year of his products for every miner who should go out.

The ingenuity of the politician takes root in the naiveté of the people.